Read the latest stories coming out of the Audience of the Future Challenge programme. To find out first sign up for the monthly newsletter.

25 May 2021

Covid Diaries Part Two: How four ground-breaking experiences launched in lockdown

Part two of the The Covid Diaries video series continues to follow four Audience of the Future award-holder projects, funded by UK Research and Innovation, as part of the government’s Industrial Strategy Challenge Fund.

16 Mar 2021

Watch: Creative Resilience in a Time of Crisis

Running alongside this year’s SXSW online, UK House celebrates the best of UK advertising, art, immersive technology, music and innovation. Hear from the creators behind cutting-edge projects from the Audience of the Future programme.

8 Mar 2021

Celebrating Women in the UK Creative Industries @ UK House

Next week’s UK House (16 -19 March), running alongside SXSW, showcases the best of UK advertising, art, tech, immersive technology, music and innovation. But there wouldn’t be such a celebration without so many strong, inspirational and influential women within the

23 Feb 2021

Royal Shakespeare Company Opens ‘Dream’

Live performance and gaming technology come together for Dream, an Audience of the Future Demonstrator project from the Royal Shakespeare Company, combining live performance and gaming technology.

23 Feb 2021

Case study series reveal innovation behind creative industry projects

Revealing the highlights, developments and exciting achievements Audience of the Future funding has led to is now captured in a series of case study articles about projects

12 Feb 2021

Showcasing UK Creative Industries Innovation

As part of this year’s official SXSW programme, a series of activities will profile projects from across UKRI funded challenges, supporting the growth and innovation within the UK creative industries.

3 Nov 2020

Covid Diaries capture innovation in the UK creative industry

During the Covid-19 lockdown period in the second quarter of 2020, existing Audience of the Future Challenge award-holders continued to develop projects, albeit within the limits presented by lockdown.


In association with

© 2019 – Audience of the Future Live