Covid Diaries Capture Innovation in the UK Creative Industries

Feb 23, 2021

During the Covid-19 lockdown period in the second quarter of 2020, existing Audience of the Future Challenge award-holders continued to develop projects, albeit within the limits presented by lockdown.

These projects include Dinosaurs and Robots, a mixed reality experience led by Factory 42 and originally created for London’s Natural History Museum and Science Museum; Dream, a live, online performance set in a virtual midsummer forest by the Royal Shakespeare Company and partners; an augmented reality experience featuring Aardman Animations’ Wallace & Gromit; and WEAVR, an AI-driven, mixed reality platform that has launched a new version of its experimental platform, creating the world’s first online-only eSports tournaments.

In this Covid-19 video diary series, hear about the creativity and experience that the teams went through in order to pivot their projects. They had to find new ways to work, adjust their projects around the obstacles presented, and not least, consider how their projects might work in a post-Covid world. 

To create the series, the demonstrator project teams were asked to record their progress as ‘video diaries’ explaining how they adjusted their projects to comply with Covid 19 restrictions. Part one of a three part series, the following video diaries are available to watch now:

THE COVID DIARIES – PART ONE: Dinosaurs and Robots

Part one of a three part video diary series from Factory 42, featuring John Cassy (Founder of Factory 42) talking about how the Dinosaurs and Robots project pivoted due to Covid-19. Watch the video diary.

THE COVID DIARIES – PART ONE: Fictioneers ‘Wallace & Gromit: The Big Fix Up’

Hear from Fictioneers in this video diary, featuring Susan Cumming’s (Co-Founder), Jamies Innes (Creative Product Lead) and Richard Saggers (COO), on how the Wallace & Gromit: The Big Fix Up project pivoted due to Covid-19. Watch the video diary.


This is part one of a three part video diary series from Weavr, featuring Florian Block (R&D Director) at technology platform Weavr, sharing how the Esports platform project pivoted due to Covid-19. Watch the video diary.

Combined, the Audience of the Future challenge projects, funded by UK Research and Innovation, represent the most advanced set of public trials of Virtual, Augmented and Mixed Reality content anywhere in the world. Since the pandemic, the projects have been reimagined and redeveloped for audiences in the UK and internationally. Stay tuned for more video diaries coming soon – sign up for updates.