A series of events showcasing UK work at the cutting-edge of research in the creative industries supported by the £33m Audience of the Future Programme.

Report: Immersive Audience Journey

This research report provides detailed insight into immersive audiences exploring immersive productions in the fields of art, culture, heritage and entertainment and includes a template to create an immersive journey map.

Dinosaurs and Robots

The Science Museum Group and Natural History Museum have led on the creation of Dinosaurs and Robots, an innovative Augmented Reality experience that brings the future of museum experience into homes.

Wallace & Gromit:
The Big Fix Up

Wallace & Gromit: The Big Fix Up, is an all-new epic adventure combining the latest in augmented and mixed reality where users will interact with Wallace and a cast of new characters.


Inspired by the themes of William Shakespeare’s A Midsummer Night’s Dream, The Royal Shakespeare Company presents Dream 2020, developed with global technology partners, Epic Games and Intel. A bold experiment in interactive storytelling which explores the connection between the physical and digital worlds.


WEAVR, an AI-driven, mixed reality platform launches a new version of its experimental platform, creating the world’s first online-only eSports tournaments. A partnership between leading esports, research and creative technology companies.