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A series of events showcasing UK work at the cutting-edge of research in the creative industries supported by the £39m Audience of the Future Programme.

The Covid Diaries

THE COVID DIARIES – PART ONE: Weavr

THE COVID DIARIES – PART ONE: Weavr

During the Covid-19 lockdown period in the second quarter of 2020, existing Audience of the Future Challenge award-holders have continued to develop projects, albeit within the limits presented by lockdown. Project teams have had to find new ways to work, adjust their...

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THE COVID DIARIES – PART ONE: Fictioneers ‘Wallace & Gromit: The Big Fix Up’

THE COVID DIARIES – PART ONE: Fictioneers ‘Wallace & Gromit: The Big Fix Up’

During the Covid-19 lockdown period in the second quarter of 2020, existing Audience of the Future Challenge award-holders have continued to develop projects, albeit within the limits presented by lockdown. Project teams have had to find new ways to work, adjust their...

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THE COVID DIARIES – PART ONE: Factory 42 ‘Dinosaurs and Robots’

THE COVID DIARIES – PART ONE: Factory 42 ‘Dinosaurs and Robots’

During the Covid-19 lockdown period in the second quarter of 2020, existing Audience of the Future Challenge award-holders have continued to develop projects, albeit within the limits presented by lockdown. Project teams have had to find new ways to work, adjust their...

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Audience of the Future Case Studies

Generic Robotics: in touch with the future

Generic Robotics: in touch with the future

As part of the Industrial Strategy Challenge Fund, the Audience of the Future programme, delivered via Innovate UK (part of UKRI), has enabled the development of a number of innovative and ground-breaking projects across the creative industries. This article is one in...

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Framestore: better animation, faster

Framestore: better animation, faster

As part of the Industrial Strategy Challenge Fund, the Audience of the Future programme, delivered via Innovate UK (part of UKRI), has enabled the development of a number of innovative and ground-breaking projects across the creative industries. This article is one in...

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Audience of the Future Reports

Report: UK Creative Immersive Landscape 2020

This report provides an overview of the opportunities and the challenges that immersive producers within the creative industries face when they pursue projects from initial conception to launch, with a detailed overview of the market of creative immersive productions in the UK.

Report: Immersive Audience Journey

This research report provides detailed insight into immersive audiences exploring immersive productions in the fields of art, culture, heritage and entertainment and includes a template to create an immersive journey map.

Demonstrator Programme

Dinosaurs and Robots

The Science Museum Group and Natural History Museum have led on the creation of Dinosaurs and Robots, an innovative Augmented Reality experience that brings the future of museum experience into homes.

Wallace & Gromit:
The Big Fix Up

Wallace & Gromit: The Big Fix Up, is an all-new epic adventure combining the latest in augmented and mixed reality where users will interact with Wallace and a cast of new characters.

Dream

Inspired by the themes of William Shakespeare’s A Midsummer Night’s Dream, The Royal Shakespeare Company presents Dream 2020, developed with global technology partners, Epic Games and Intel. A bold experiment in interactive storytelling which explores the connection between the physical and digital worlds.

Weavr

WEAVR, an AI-driven, mixed reality platform launches a new version of its experimental platform, creating the world’s first online-only eSports tournaments. A partnership between leading esports, research and creative technology companies.