2020 seemed to hold so much promise, but things didn’t quite turn out the way everyone was expecting. Across the Creative Industries the best laid plans were undone by Covid-19. For the UK’s brilliant creators, makers, producers and researchers the immediate impact was immense.
The shock of the pandemic, the disruption, the lockdowns, the fear and the isolation took us all on personal and professional journeys no one could have imagined.
This brand new video tells the story of some of the projects supported by Audience of the Future and Creative Industries Clusters Programme as they faced these challenges using art, technology, passion and creativity.
UK House | 16 – 19 March 2021
Hear from the creators behind the cutting-edge projects featured in this video at UK House, from Tuesday 16 to Friday 19 March 2021, with a schedule including panels, live Q&A, presentations, workshops, showcases, demos and lots more.
Supported by UKRI and running alongside this year’s SXSW online, UK House celebrates the best of UK advertising, art, immersive technology, music and innovation. A programme of live and virtual events includes Audience of the Future Live, to feature the ground-breaking R&D projects from the Audience of the Future and Creative Industries Clusters programmes.
REGISTER FOR FREE to watch the live playout of this video (Thurs 18 March, 1.30-2.00pm), join the discussion on the event platform and connect with the many thinkers and makers around the world coming together at UK House to meet and hear from leading creative industry experts.