In Depth

In Depth

Look in-depth at the projects emerging from the Audience of the Future Challenge and related programmes by viewing video diaries and reading case studies on the journeys taken so far, and read research commissioned to support the Challenges.

Covid Diaries

During the Covid-19 lockdown period in the second quarter of 2020, existing Audience of the Future Challenge award-holders continued to develop projects, albeit within the limits presented by the pandemic. In this Covid-19 video diary series, we capture the creativity and experience that each of the project teams went through in order to pivot their projects.

30 Oct 2020

Part One: Factory 42 ‘Dinosaurs and Robots’

30 Oct 2020

Part One: Fictioneers ‘Wallace & Gromit: The Big Fix Up’

30 Oct 2020

Part One: Weavr

30 Oct 2020

Part One: Dream

24 May 2021

Part Two: Weavr

24 May 2021

Part Two: Fictioneers ‘Wallace & Gromit: The Big Fix Up’

24 May 2021

Part Two: Factory 42 ‘Dinosaurs and Robots’

24 May 2021

Part Two: Dream

Case Studies

The Audience of the Future programme has enabled the development of a number of innovative and ground-breaking projects across the creative industries. Revealing the highlights, developments and exciting achievements the funding has led to is now captured in a series of case study articles.

30 Oct 2020

Framestore: better animation, faster

Award winning creative studio Framestore have been working on FIRA, a toolset that speeds up and enhances character animation production

30 Oct 2020

Generic Robotics: in touch with the future

Generic Robotics are helping accelerate the use of touch-based – or haptic – tools in the creative industries

26 Nov 2020

Figment Productions: Hyper Reality Made Real

Digital media production company, Figment Productions, is on a mission to create premium immersive experiences using ‘hyper reality’

23 Feb 2021

Mativision: Live from your laptop

Mativision carried out a wide-ranging study to learn more about the way in which audiences engage with live immersive music and entertainment experiences

31 Mar 2021

Born in Bradford: Immersive VR

Born in Bradford is an art-science collaboration building an immersive experience that brings data alive in extraordinary ways.


Read reports and insights commissioned by the Audience of the Future team drawn from the world-leading experts across the UK’s immersive sector and beyond. Recent reports include the Immersive Audience Journey Report, a must-read for immersive content creators, and the UK Creative Immersive Landscape Report which gives a detailed overview of creative immersive productions in the UK.

16 Jul 2020

The Immersive Audience Journey

3 Dec 2020

UK Creative Immersive Landscape Report


The Audience of the Future challenge has invested in a Demonstrator Programme of immersive experiences, covering four main entertainment sectors: e-sports and gaming, performance, moving image, and visitor experience. Read more about the Demonstrators.


An AI-driven, mixed reality platform that uses live and historic data to create meaningful and personalised mixed-reality experiences for Esports fans.

Dinosaurs and Robots

First-of-its-kind mixed reality group experiences bring dinosaurs and robots to life through a combination of storytelling and cutting-edge technology.

Wallace & Gromit: The Big Fix Up

Combining augmented and mixed reality, The Big Fix Up, is an all-new epic adventure where users will be able to experience and interact with the story as it unfolds over


A new Shakespeare experience and interpretation of A Midsummer Night’s Dream that explores how audiences can experience and interact with live performance remotely.


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© 2019 – Audience of the Future Live