As the Covid-19 lockdown continued, existing Audience of the Future Challenge award-holders launched their projects, to work within the limits presented by lockdown.
The second part of this video series reveals how these projects survived and thrived, to launch new experiences that had been adapted to changing audience behaviours in the face of Covid-19.
In part two of this three part video diary series, Edward Russell (Producer) and Thomas Mahoney (Lead Unity Developer) from Fictioneers, share how the new augmented and mixed reality experience launched. Wallace & Gromit: The Big Fix Up featured Aardman Animations, enabling users to interact with the story as it unfolds.
LAUNCHED: New Wallace & Gromit App Takes Users On An Augmented Reality Adventure
In the first ever AR experience for Wallace & Gromit, multi award-winning independent studio Aardman partnered with Fictioneers for the release of ‘Wallace & Gromit: The Big Fix Up’. Starring the famed British duo, the new app launched in early 2021 and uses the power of augmented reality to follow the iconic characters’ first new adventure in a decade. Their latest business venture, Spick & Spanners, takes on the challenge of fixing up the city of Bristol – watch the trailer.
Available on iOS and Android devices in the UK, US and Canada, the free app creates a narrative-driven experience, taking the user on a month-long journey through AR gameplay, CG animations, in-character phone calls, extended reality (XR) portals, and comic strips. Download the app today to join the real-time adventure – just search ‘Big Fix Up’ on the App Store or Google Play.
Read more about the Wallace & Gromit: The Big Fix Up project at: https://audienceofthefuture.live/wallace-gromit-the-big-fix-up/
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THE COVID DIARIES
In part one of the Wallace & Gromit video series, the project team revealed how they found new ways to work, adjusting their projects to plan new experiences that worked in a Covid world.
In the first edition of the series, we heard how the creators behind the projects originally due to launch through the pandemic, pivoted amidst the extreme limits presented by lockdown.
This video diary is part of a project that will consist of a 3 part visual diary filmed and recorded with each of the four Audience of the Future demonstrators (funded by UK Research and Innovation), to document their journeys in meeting the new challenges brought about by the impact of Covid19.
All of the demonstrator project teams were asked to record their progress as ‘video diaries’ to comply with Covid 19 restrictions.