Dinosaurs and Robots

First-of-its-kind mixed reality group experiences bring dinosaurs and robots to life

Dinosaurs is the initial part of Dinosaurs and Robots, a project under the co-creative direction of The Almeida and Factory 42 that will combine the latest mixed reality technology from Magic Leap with immersive theatre to create two separate adventure game visitor experiences exploring multi-sensory and truly interactive worlds. In the iconic rooms of the Natural History Museum and Science Museum, visitors will play detectives roles and meet and interact with a cast of digital characters, from androids and artificial intelligences to velociraptors and fossils. Because visitors will be immersed within the narrative, they will be able to react to the characters and shape their own stories. Sampler versions of the experiences will also be made available to visitors to a number of intu shopping centres.

At the Science Museum Group, visitors will encounter a mixed-reality detective experience featuring high-resolution 3D scans of robots and other iconic objects from its collection, to bring the latest in robotics and artificial intelligence to life. At the Natural History Museum, awe-inspiring dinosaurs from their collection will be brought to life and visitors will experience the detective work of palaeontologists and share the thrill of scientific discovery.

Both worlds will mix real-life physical environments where visitors can touch, smell and hear things with magical digital technologies and creatures that will enable audiences to interact in ways not normally possible. It is expected that the visitor experiences will open to the public in the middle of 2020.

The project aims to better understand how cultural experiences can be reimagined for audiences of the future in order to boost understanding and enjoyment of the natural world and science, while at the same time providing commercial touring and export opportunities. These experiences will help the interpretation of collections that address complex themes and ideas, helping shape the cultural heritage sector for the 21st century.

The project will be supported at all stages by a multi-disciplinary research team from the University of Exeter Business School and the Centre for Intermedia and Creative Technology. The research aims to generate a deep understanding of how individual and group visitor experiences in mixed reality can be designed, evaluated and described to benefit the creative industries sector.

The world-class creative team will include some of the UK’s leading theatre directors, computer game designers and developers, 3D audio, multi-sensory technologists, animators, graphic designers, writers, actors, artists and researchers collaborating with museum curators and academics.

The project is led by Factory 42, creators of the multi-award winning interactive virtual reality experience Hold The World with Sir David Attenborough at the Natural History Museum, in conjunction with Sky.

Watch the trailers for both experiences below. 


  • Factory 42
  • Almeida Theatre
  • Magic Leap
  • Natural History Museum
  • Science Museum Group

Supported by

  • Audience of the Future