Showcasing UK Creative Industries Innovation

Feb 12, 2021

As part of this year’s official SXSW programme, a series of activities will profile projects from across UKRI funded challenges, supporting the growth and innovation within the UK creative industries.

In addition and running alongside this year’s SXSW, a virtual UK House will offer a deeper dive into the exciting innovation coming out of the UKRI Creative Industries Clusters (CICP), Audience of the Future (AotF) and wider challenge programmes, supporting growth and innovation across the UK creative industries.

Read on for an overview of activities confirmed so far and sign up for updates for all the latest.

SXSW 2021 Official Programme

It’s very exciting to represent the cutting-edge work coming from UK creative organisations as part of the official SXSW programme. Don’t miss the following line-up open to all SXSW ticket-holders:

SXSW Official Event

As part of the official SXSW Partner programme, this one hour event will feature a line up of renowned industry names to explore creative collaboration and UK investment opportunities across the globe, with a live audience Q&A.

Showcase Video

A showcase video streamed to the global SXSW audience of over 70,000 delegates will feature a line up of exciting projects from the CICP and AotF Challenges.

SXSW Creative Industries Exhibition Expo Booth

Celebrating a range of cutting-edge projects in the Audience of the Future Live Expo booth @ SXSW, with work featured from across the CICP, AOTF and wider challenges to include showreels, demos and information on lots of exciting projects from talent across the UK creative industries.

Virtual UK House

In addition to the official SXSW line-up detailed above, UKRI will be collaborating with partners including the Future Art & Culture Programme from Arts Council & British Underground, British Council and DIT on a programme of fringe activities between 16th-20th March at a new virtual UK House (official website coming soon).

Free to attend – the virtual UK House will celebrate the best of UK creativity, with a series of live events, short talks, panel discussions, workshops, exhibitions and experimental music sessions over 4 days. It will showcase a selection of CICP and AotF projects, along with Meet the Makers and Researchers sessions, together with a programme of play-outs from existing UKRI funded projects, including ScanLab’s FRAMERATE and ‘Current, Rising’ from Royal Opera House, together with plenty more.

The UK House showcases the best of UK advertising, art, tech, immersive technology, music and innovation. In a year of absolute disruption, UK House considers what we have learnt about the adoption of new and emerging technologies and how it’s influencing future developments for UK creativity.

Thinkers, makers and investors from around the world are welcome at the UK House, to meet and hear from leading UK experts.

Sign Up For Updates

More details on all of the above will be announced over the coming weeks with a dedicated section on this website. Registration to the Virtual UK House will be opening very soon too – sign up for updates.

Main photo by Stephen Olker