Showcasing UK Creative Industries Innovation

Feb 25, 2021

As part of this year’s official SXSW programme, a series of activities will profile projects from across UKRI funded challenges, supporting the growth and innovation within the UK creative industries.

In addition and running alongside this year’s SXSW, a virtual UK House will offer a deeper dive into the exciting innovation coming out of the UKRI Creative Industries Clusters, Audience of the Future and wider challenge programmes, supporting growth and innovation across the UK creative industries.

Read on for an overview of activities confirmed so far and register to attend UK House (16 – 19 March).

SXSW 2021 Official Programme Event

It’s very exciting to represent the cutting-edge work coming from UK creative organisations as part of the official SXSW programme. Don’t miss the following activities open to all SXSW ticket-holders:

SXSW Official Event

As part of the official SXSW Partner programme, this one hour event will feature a line up of renowned industry names to explore creative collaboration and UK investment opportunities across the globe, with a live audience Q&A.

SXSW Creative Industries Exhibition Expo Booth

A range of cutting-edge projects will be showcased in the Audience of the Future Live Expo booth as part of the Creative Industries Exhibition @ SXSW, with work featured from across the Audience of the Future, Creative Industries Clusters and wider challenge programmes. Don’t miss showreels, demos and information on lots of exciting projects from talent across the UK creative industries.

Virtual UK House

In addition to the official SXSW line-up detailed above, UKRI is collaborating with partners including the Future Art & Culture Programme from Arts Council & British Underground, British Council, Department for International Trade, UK Advertising Export Group, Audience of the Future Live and more, on a programme of fringe activities between 16 – 19 March at a new virtual UK House. Free to attend – the virtual UK House will celebrate the best of UK creativity, with a series of live events, short talks, panel discussions, workshops, exhibitions and experimental music sessions over 4 days.

The Audience of the Future Live programme at UK House will showcase a selection of projects from the UKRI-funded Creative Industries Clusters and Audience of the Future challenge programmes. The schedule includes Meet the Makers and Researchers sessions, providing delegates with the opportunity to hear first-hand from the creative talent behind the projects. A programme of play-outs from across the UKRI funded projects will also feature, including ScanLab’s FRAMERATE and ‘Current, Rising’ from Royal Opera House, together with plenty more.

The UK House showcases the best of UK advertising, art, tech, immersive technology, music and innovation. In a year of absolute disruption, UK House considers what we have learnt about the adoption of new and emerging technologies and how it’s influencing future developments for UK creativity.

Thinkers, makers and investors from around the world are welcome at the UK House, to meet and hear from leading UK experts.

Register for UK House (it’s Free!)

More details and registration to attend UK House can be found here. Or click the ‘Book Now’ button on this page to go straight to the registration page. For more details on all of the above, check out the Audience of the Future Live schedule section of this site, along with information at

Main photo by Stephen Olker

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