NEWS
The latest news and insights from across the Audience of the Future and related challenges.
THE COVID DIARIES – PART TWO: Weavr
May 25, 2021
As the Covid-19 lockdown continued, existing Audience of the Future Challenge award-holders launched their projects, to work within the limits presented by lockdown. The second part of this video series reveals how these projects survived and thrived, to launch new...
Born in Bradford: Immersive VR
Mar 30, 2021
Born in Bradford is on a mission to improve livelihoods, health and social outcomes in Bradford through large-scale data research. The project has led to an art-science collaboration to build an immersive experience where this data comes to life in extraordinary ways....
Watch: Creative Resilience in a Time of Crisis
Mar 16, 2021
2020 seemed to hold so much promise, but things didn’t quite turn out the way everyone was expecting. Across the Creative Industries the best laid plans were undone by Covid-19. For the UK’s brilliant creators, makers, producers and researchers the immediate impact...
Celebrating Women in the UK Creative Industries @ UK House
Mar 8, 2021
Next week’s UK House (16 -19 March), running alongside SXSW, showcases the best of UK advertising, art, tech, immersive technology, music and innovation. But there wouldn't be such a celebration without so many strong, inspirational and influential women within the...
Royal Shakespeare Company Opens ‘Dream’
Feb 25, 2021
Live performance and gaming technology come together for Dream, an Audience of the Future Demonstrator project from the Royal Shakespeare Company, combining live performance and gaming technology to explore the future for audiences and live theatre. The project is one...
Showcasing UK Creative Industries Innovation
Feb 25, 2021
As part of this year’s official SXSW programme, a series of activities will profile projects from across UKRI funded challenges, supporting the growth and innovation within the UK creative industries. In addition and running alongside this year’s SXSW, a virtual UK...
Case study series reveals innovation in UK creative industry projects
Feb 23, 2021
As part of the Industrial Strategy Challenge Fund, the Audience of the Future programme, funded by UK Research and Innovation, has enabled the development of a number of innovative and ground-breaking projects across the creative industries. Revealing the...
Figment Productions: Hyper Reality Made Real
Feb 23, 2021
Award-winning digital media production company, Figment Productions, is on a mission to create premium immersive experiences using ‘hyper reality’. To do that, the team is developing new tools and practices that can help creative teams collaborate better,...
Mativision: Live from your laptop
Feb 23, 2021
Award-winning immersive media production company Mativision conducted a wide-ranging feasibility study to learn more about the way in which audiences engage with live immersive music and entertainment experiences. Mativision’s founder and chief executive Anthony...