MEDIA PACK

Audience of the Future Live @ SXSW 2022

13 – 15 March 2022

KEY LINKS

Cut straight to the key content with the top links below:

❏ Speakers https://audienceofthefuture.live/media-pack/#speakers

❏ Schedule https://audienceofthefuture.live/schedule

❏ Projects https://audienceofthefuture.live/media-pack/#projects

❏ Assets https://audienceofthefuture.live/media-pack/#assets (scoial media cards, images, logos)

❏ Social media https://audienceofthefuture.live/media-pack/#social (profile links) 

Audience of the Future Live @ SXSW 2022 (13 – 15 March)

The Audience of the Future Live (AotF Live) at SXSW 2022 programme runs from 13 – 15 March 2022, featuring Research & Development projects supported by UK Research and Innovation (UKRI) as part of the UK government’s investment in the Audience of the Future and Creative Industries Clusters challenges (delivered by the Arts and Humanities Research Council).

The Audience of the Future Live programme at SXSW 2022 includes: a series of workshops exploring ground breaking projects and creative technologies, as well as networking events and showcases co-hosted with Arts Council England’s Future Art & Culture, Unboxed and Department for International Trade.

Anyone registered to attend SXSW 2022, which runs from 11 – 20 March in Austin, Texas, can access the Audience of the Future Live programme at SXSW (13 – 15 March). This years SXSW Conference & Festivals offer an essential destination for global professionals, featuring sessions, music and comedy showcases, film screenings, exhibitions, professional development, and a variety of networking opportunities. Register to attend SXSW 2022 online or in-person.

Programme Overview

Tuesday 15 March

❏ 10.00 – 17.00 AotF Live Workshops, Fairmont Hotel

❏ 10.00 – 18.00 UK Immersive Takeover, Cedar Street

❏ 11.00 – 18.00 UK-Canada Immersive Exchange, Fairmont Hotel

❏ 16.00 – 18:00 UK Immersive Networking Drinks, Cedar Street Courtyard RSVP

UK IMMERSIVE TAKEOVER DAY

15 MARCH 10:00 – 18:00: UK HOUSE – BRITISH MUSIC EMBASSY, CEDAR STREET COURTYARD

Key organisations from the UK’s world-class cultural sector come together to present a schedule of  must-see panel discussions, case-studies and networking events exploring collaboration, thought leadership and future-thinking in the creative industries. The sessions are targeted at professionals working in creative tech, production, policy, funding, film and art and aim to create new global partnerships.

Presented by Arts Council England, British Council, British Underground, UNBOXED: Creativity in the UK, Audience of the Future / UKRI. Meet the hosts and participants of the UK Immersive Takeover for networking drinks and live music from special guests at 4pm. RSVP Eventbrite.

UK-CANADA IMMERSIVE EXCHANGE @ SXSW

13 – 15 MARCH 11:00 – 18:00: CONGRESSIONAL BALLROOM (BOOTH 118), FAIRMONT HOTEL

Four immersive media prototypes developed as part of the first-ever UK-Canada Immersive Exchange be available for an exclusive first look to SXSW attendees at the XR Experience in Austin, Texas from 13 – 15 March.

They include Acorn (an AR experience), Alone Together (combining AR, artificial intelligence and hologram production), Gloaming (immersive multi-site VR experience) and Radio Ghost (an app-based ghost-hunt). The creators of these projects will participate in a ‘UK & Canadian XR Project Pitching Power Hour‘ panel session at SXSW, in which they will discuss the creative and collaborative process behind their XR prototype projects, plus possible funding and collaboration opportunities.

SPEAKERS

The Audience of the Future Live @ SXSW programme features a line up of inspirational speakers, all sharing their experience and insights into the boundary-breaking projects they have delivered.

》View all the latest speakers as they are confirmed: https://audienceofthefuture.live/speakers/

Programme Featuring…

PROMOTIONAL ASSETS

AotF Live @ SXSW 2022 promotional assets are available for download below (via this dropbox folder), with more assets added as updates on the latest news and announcements are confirmed. Please also review the AotF Live @ SXSW 2022 comms and brand guidelines document here.

SOCIAL MEDIA CHANNELS

Follow the official Audience of the Future Live @ SXSW 2022 hashtag #AOTFSXSW on Twitter and across all social media channels – stay tuned for all the latest news and updates to retweet and share…

Example tweets

About Audience of the Future Live @ SXSW 2022

The summary description below can be used in promotional channels and any press releases:

Audience of the Future Live (AotF Live) at SXSW 2022 showcases Research & Development projects supported by UK Research and Innovation (UKRI) as part of the UK government’s investment in the Audience of the Future and Creative Industries Clusters (delivered by the Arts and Humanities Research Council) challenges.

The Audience of the Future Live programme at SXSW 2022 includes: a series of workshops exploring ground breaking projects and creative technologies, as well as networking events and showcases co-hosted with Arts Council England’s Future Art & Culture, Unboxed and Department for International Trade.

For any press released issued, please include the following in Notes to editors: 

About Audience of the Future, UKRI

Funded by UK Research and Innovation (UKRI), Audience of the Future focuses on the development of new immersive technologies such as virtual, augmented and mixed reality including a world-leading demonstrator programme, with collaborations including the Royal Shakespeare Company and Aardman. This coordinated programme of research and development ensures the UK can become a world leader in creative technology.
Find out more: Audience of the Future – UKRI.

About UK Research and Innovation

UK Research and Innovation (UKRI) brings together the UK Research Councils (including The Arts and Humanities Research Council (AHRC)), Innovate UK and Research England into a single organisation to create the best environment for research and innovation to flourish. The vision is to ensure the UK maintains its world-leading position in research and innovation.

About Innovate UK

Innovate UK drives productivity and economic growth by supporting businesses to develop and realise the potential of new ideas, including those from the UK’s world-class research base. They connect businesses to the partners, customers and investors that can help them turn these ideas into commercially successful products and services, and business growth.

About SXSW

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture. An essential destination for global professionals, the annual March event features sessions, music and comedy showcases, film screenings, exhibitions, professional development and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2022 will take place March 11 – 20, 2022. For more information, please visit sxsw.com. To register for the event, please visit sxsw.com/attend.

SXSW 2022 is sponsored by White Claw, Blockchain Creative Labs, Volkswagen, The Austin Chronicle, Porsche.

SXSW 2022 TICKETS

Media contact

All promomtional support very much appreciated. For any specific requirements or queries, please contact comms@audienceofthefuture.com. Thank you.