Leah is a digital consumer psychologist researching users’ experience of digital entertainment, from TV to XR technologies. She works with clients applying psychological insights and research to inform new products and services and commercial strategy. Leah supports those working at the intersection of immersive, creative and culture through her research. As Innovation Lead at i2Media Research Leah leads on the development of easy ways for creative organisations to access human-centred methodologies, such as design thinking sessions, informed by user psychology, for rapid formative testing of creative and technical prototypes.
As a PhD candidate at Goldsmiths, University of London, Leah’s research focusses on the adoption of immersive technology by creative and cultural industries and the audience experience of this new work. Through 2019-2021, Leah worked on the audience insight and strategy function of the Royal Shakespeare Company led Audience of the Future Performance Demonstrator, and Innovate UK funded collaborative R&D project. In this role, she has contributed to the development of: a new segmentation of UK audiences for content spanning live performance to digital games, an in-depth study of the needs of different of these audience segments through COVID-19, and rapid testing of creative and technical prototypes with these audiences.