Cutting-edge of Research

Showcasing UK work at the cutting-edge of research in the creative industries supported by the £39m Audience of the Future Programme.


The Audience of the Future challenge invested in a Demonstrator Programme of immersive experiences, covering four main entertainment sectors: e-sports and gaming, performance, moving image, and visitor experience. The Programme was due to finish in 2020 but due to the disruption caused by Covid-19 was extended.


An AI-driven, mixed reality platform that uses live and historic data to create meaningful and personalised mixed-reality experiences for Esports fans.


Dinosaurs and Robots/Lost Origin

First-of-its-kind mixed reality group experiences exploring the future of visitor experience through a combination of storytelling and cutting-edge technology.


Wallace & Gromit: The Big Fix Up

Combining augmented and mixed reality, The Big Fix Up, is an all-new epic adventure where users will be able to experience and interact with the story as it unfolds over time.



A new Shakespeare experience and interpretation of A Midsummer Night’s Dream that explores how audiences can experience and interact with live performance remotely.



In association with

© 2019 – Audience of the Future Live