Cutting-edge of Research
Showcasing UK work at the cutting-edge of research in the creative industries supported by the £39m Audience of the Future Programme.
The Audience of the Future challenge has invested in a Demonstrator Programme of immersive experiences, covering four main entertainment sectors: e-sports and gaming, performance, moving image, and visitor experience. The Programme was due to finish in 2020 but due to the disruption caused by Covid-19 has been extended until the end of 2021.
An AI-driven, mixed reality platform that uses live and historic data to create meaningful and personalised mixed-reality experiences for Esports fans.
Dinosaurs and Robots
First-of-its-kind mixed reality group experiences bring dinosaurs and robots to life through a combination of storytelling and cutting-edge technology.
Wallace & Gromit: The Big Fix Up
Combining augmented and mixed reality, The Big Fix Up, is an all-new epic adventure where users will be able to experience and interact with the story as it unfolds over time.
A new Shakespeare experience and interpretation of A Midsummer Night’s Dream that explores how audiences can experience and interact with live performance remotely.