Archetypes & Effects
Program Co-Lead, UK-Canada Immersive Exchange (Canada)
Laura Mingail founded Archetypes & Effects to help to bring stories to life that impact audiences and industries. She applies insight into storytelling, consumers, new technologies and magic to support content creators across immersive, film, TV and gaming industries with product, marketing and communications strategy. She is also a frequent speaker and media contributor focused on the creation and monetization of emerging forms of storytelling and technologies.