SXSW 2020 Programme
Friday, 13th March
SXSW PANEL: Headsets Make Us Throw Up
Does Virtual Reality really have to be exhibited in a headset? Join us to explore the immersive environments that allow 360 degree and VR content to be consumed by a collective audience.
Supported by: Audience of the Future, Future Art & Culture
SXSW FEATURED PANEL: Changing the Immersive Storytelling Wild West
We are in the wild west of immersive storytelling. Industry experts will share their experiences from real life collaborative projects, sharing vital takeaways on the opportunities & challenges of working together.
Supported by: Audience of the Future
Saturday, 14th March
PANEL: Eyes Off The Road! Universal's Drive For In-car VR
Self-driving cars will make the ‘moving living room’ a reality. Holoride technology takes VR content and matches it with vehicle data to create Journey-based XR with new opportunities for creatives and generating revenue.
Supported by: Department for International Trade
LAUNCH EVENT: Immersive Futures Lab and Future Art & Culture Official Launch
The official SXSW launch of IMMERSIVE FUTURES LAB, part of the Audience of the Future Live Programme supported by UK Research & Innovation and FUTURE ART & CULTURE, presented by Arts Council England and British Underground.
Supported by: Audience of the Future, UK Research & Innovation, Arts Council England, British Underground
Sunday, 15th March
SXSW PANEL: Time Machines, Museums and the Future of the Past
Museums are using immersive technologies to offer unprecedented interactivity with important moments of history and artists are using machine learning to work with archives and collections to create future worlds.
Supported by: Future Art & Culture, Audience of the Future
IMMERSIVE EVENT: Immersive Futures Lab Previews
Invite-only preview of the Demo Space at The Immersive Futures Lab will feature some of the early-stage immersive experiences from games to heritage, from science to theatre and beyond in a specially curated ‘Lab’ environment.
The full experience will be open to all SXSW badgeholders, Mon 16th – Wed 18th. For press and preview enquiries contact the IFL team.
Supported by: Audience of the Future, UK Research & Innovation
Monday, 16th March
SXSW PANEL: Swipe Right to Like: Finding Immersive Funding
Learning lessons from the modern dating playbook, this session will ask leading investors in XR whether they’ll “swipe right” on a trio of very different immersive projects from small-scale early-stage investment, to large multimillion dollar investments from the UK’s $40m Audience of the Future Demonstrator Programme.
A Tinder-style panel will quiz funders on whether they would part with cash and explain why. We’ll discover their take on three very different projects and their investment priorities to better understand what’s the trigger for a like or a pass?
This panel includes funders from across the globe from federal funders, private / public partnerships, strategic corporate venture and the innovation arms of major studios.
Featuring: Pearly Chen (HTC Corp), Andrew Chitty (UK Research & Innovation), Catherine Mathys (Canada Media Fund), Greg Reed (Universal Pictures)