IMMERSIVE AUDIENCE JOURNEY REPORT
REPORT, FRAMEWORK + INFOGRAPHIC
As part of the Audience of the Future programme, this research report conducted by Digital Catapult supports market growth by providing detailed insight into immersive audiences.
The framework for the journey map included in the report is available to download here as a useful tool for immersive content creator to map out their own immersive audience journey.
This infographic is a useful visual reference for the various stages of the immersive journey the report goes through, from Awareness through to Immersion and on to Satisfaction & Loyalty.
This video from report author Aki Jarvinen provides an overview on the main insights coming out of the research. Join Aki as he walks you through each stage of the immersive audience journey.
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