News
Read the latest stories coming out of the Audience of the Future Challenge programme. To find out first sign up for the monthly newsletter.
23 Feb 2022
Show & Tell Series: Licensing Immersive Content
As part of a series hosted by Digital Catapult, this Show & Tell event focused on licensing immersive content with speakers including Alex Winterbotham (experienced freelance producer) and Danielle Giroux (Head of Distribution at Astrea Immersive). Watch the event recording
23 Feb 2022
Show & Tell Series: Archiving Immersive Content
As part of a series hosted by Digital Catapult, this Show & Tell event focused on archiving immersive content – an incredibly complex topic that is relatively under-explored to date. Key questions included: Who is in charge of archiving?; What
25 May 2021
Covid Diaries Part Two: How four ground-breaking experiences launched in lockdown
Part two of the The Covid Diaries video series continues to follow four Audience of the Future award-holder projects, funded by UK Research and Innovation, as part of the government’s Industrial Strategy Challenge Fund.
16 Mar 2021
Watch: Creative Resilience in a Time of Crisis
Running alongside this year’s SXSW online, UK House celebrates the best of UK advertising, art, immersive technology, music and innovation. Hear from the creators behind cutting-edge projects from the Audience of the Future programme.
8 Mar 2021
Celebrating Women in the UK Creative Industries @ UK House
Next week’s UK House (16 -19 March), running alongside SXSW, showcases the best of UK advertising, art, tech, immersive technology, music and innovation. But there wouldn’t be such a celebration without so many strong, inspirational and influential women within the
23 Feb 2021
Royal Shakespeare Company Opens ‘Dream’
Live performance and gaming technology come together for Dream, an Audience of the Future Demonstrator project from the Royal Shakespeare Company, combining live performance and gaming technology.
23 Feb 2021
Case study series reveal innovation behind creative industry projects
Revealing the highlights, developments and exciting achievements Audience of the Future funding has led to is now captured in a series of case study articles about projects
12 Feb 2021
Showcasing UK Creative Industries Innovation
As part of 2021’s official SXSW programme, a series of activities will profile projects from across UKRI funded challenges, supporting the growth and innovation within the UK creative industries.
3 Nov 2020
Covid Diaries capture innovation in the UK creative industry
During the Covid-19 lockdown period in the second quarter of 2020, existing Audience of the Future Challenge award-holders continued to develop projects, albeit within the limits presented by lockdown.
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