Immortal XR

Immortal XR

Turning Artists + Influencers Into Interactive Holographic Superstars

“SPATIALx is an XR start-up based in MediaCityUK. We’re focused on building a portfolio of XR brands and transformative Mixed Reality experiences that span the three pillars we believe have the largest critical use-cases in XR: Commerce, Communications, and Entertainment.

In 2020, we presented BLANK XR, our first flagship brand at Augmented World Expo 2020 in Silicon Valley. BLANK XR is Earth’s First Holographic Mega-Mall; it’s a long-play strategy that culminates in 2030 as we reach mass adoption of XR and global roll-out of 5G. A traditional “mega-mall” by definition, it offers food, retail, and entertainment in a physical environment. However, as we continue to shift, change and respond to what ‘reality’ really means in a post-COVID era, we’re able to use immersive technologies to re-imagine and play with new meanings for this space.

Immortal XR turns artists and influencers into interactive holographic superstars, with performance and conversation at the forefront of the AR and MR experience. We look forward to offering UK House @ SXSW attendees an exclusive peek into Project Immortal. We’ll delve into our conversational engine where we combine holographic capture with AI generating life-like holographic clones powered by personalised input, Machine Learning algorithms, and Natural Language Processing, creating an authentic human experience.”

Founder, CEO

Denise E. White


Microsoft HoloLens 2


  • Denise E. White – Founder, CEO
  • Jonathan White – Chief Creative Officer

Immortal XR




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