Head Holiday

Head Holiday

Smartphone-enabled app showing a curated selection of 360 degree video content from around the world

As the impact of Covid-19 continues to be felt by the travel and culture sectors, Live Cinema UK have created a new platform to connect these sectors with audiences in a novel and engaging way.

Head Holiday is smartphone-enabled app which shows audiences a curated selection of 360 degree video content from around the world.

With clear instructions and support, audiences can view videos at home in immersive virtual reality format, using a simple and inexpensive viewing device.

No virtual reality equipment or experience is needed. Just pick a playlist, slot your phone into the viewer, and take a virtual trip.


Content is curated by a team of film festival programmers, journalists and environmental psychologists.

Users can browse individual videos, pre-made playlists and channels, and create their own playlists.

Head Holiday has been created with £75k of non- repayable investment from Innovate UK, who recognised the value of bringing together these elements in a unique product.

Our mission now is to support the travel and culture sectors while giving audiences access to the experiences they miss.

A constantly updated selection of experiences is available, all in 360 immersive video. Content will also be available on a traditional flat website where it can be enjoyed without a viewing device of any kind. Content broadly falls into three categories:

  • Travel: 360 degree videos showing travel destinations and travel experiences help connect audiences to remote locations. With first-person perspective viewing, audiences can imagine themselves in new destinations, and we’ll give them all the information they need to be able to plan a real trip.

  • Culture: 360 degree video from events, festivals and venues, giving viewers a taste of what it feels like to be there, along with information on booking the next live event.

  • Wellbeing: Harnessing the proven power of digital nature, viewers can relax into immersive natural experiences as defined by environmental psychologists, to change their mood in minutes.

Content is a mixture of external video and video made in-house. Head Holiday can work with brands and producers to create new externally-produced content, as well as planning, shooting and editing new content ourselves.


  • 78.6% said they have no prior experience of either 360 degree video or virtual reality
  • 46% said they are currently experiencing mental health issues
  • 100% said they found Head Holiday easy to use
  • 86% used Head Holiday to get ideas for the next time they travel
  • 93% said it helped to take their mind off worries

“There was a fantastic array of places to choose from and the playlists were my favourite as I could just sit and not worry about changing it over”

“Made me feel more relaxed after having a bad day. Took my mind off worries. Really like the design of the app.”

“The locations of videos were fantastic, I really enjoyed the various styles in which the scenes were portrayed, from flying and driving over vast landscapes to walking and even swimming around crystal clear lakes. Brilliant.”

Immersion Co-ordinator

Kate Wellham


Smartphone (running latest Android / IOS version) plus a cardboard or plastic VR viewer


  • Lisa Brook, Project director and Content creator
  • Kate Wellham, Project manager and Content creator


Marmelo Digital: https://www.marmelodigital.com/

Innovate UK: https://www.ukri.org/our-work/tackling-the-impact-of-covid-19/recovery-and-rebuilding/innovate-uks-business-led-innovation-in-response-to-global-disruption/

Head Holiday



Head Holiday Demo Jan 2021

Lake Bled Swim

Copenhagen Showreel


In association with

© 2019 – Audience of the Future Live