Aim

RPPTV sought to understand how audio content can augment reality and enrich the experience of consuming traditional media or content, such as reading a book, map or looking at photographs.

Summary

Target Audience

Consumers of publishing, advertising and tourism content, such as the news, sports, music and drama on the radio.

Outcome

The outputs of RPPTV’s project have informed the perceptions, motivations and behaviour for sonic augmented reality within the creative sectors of publishing, advertising and tourism. It has also informed the way users prefer to consume this augmented reality content and to be able to understand customer needs and create new and better ideas for the audiences.

Contact

Will Buchanan

Applications

Content – AR, Content – Soundscape, audio, music

Investment

£60,116.00

Start

2018-10-01

End

2019-03-29