Audience With a Hero

Aim

Using virtual reality, ‘Audience with a Hero’ will give audiences the experience of meeting an inspiring role model, who will tell their personal story and answer questions in real-time.

Summary

Forever Holdings, a new company that has emerged from a project of the National Holocaust Centre which preserves the voices of Holocaust survivors, has teamed up with York based creative design consultancy Bright White and Manchester Metropolitan University to give audiences the opportunity to meet and interact with an inspiring role model.
This role model or ‘hero’ can answer questions in real-time, responding to voice input using pre-recorded 3D content. The project tests and produces new methods for creating a powerful and authentic interaction within VR, helping transform the way cultural organisations can engage wide audiences with human stories.
For this project, their first chosen hero is American guitarist, singer songwriter, arranger, composer and producer, Nile Rogers. Having written, produced and performed on albums selling more than 500 million units and 75 million singles, he is an inspirational music legend and cultural influence.
The multi-platform approach encompasses innovative Ultra HD video recording techniques, voice recognition, natural language processing and machine learning, resulting in a unique experience which demonstrates the power of digital techniques for storytelling and engagement.

Target Audience

Consumer
Educational
Entertainment
Tourism
Historical and archives

Outcome

Forever Holdings have completed development, having recorded all the necessary content before social distancing measures were implemented in the UK. The team are now working on a mobile version of the experience to launch in December 2020.

Contact

Paul Canty

Applications

Content – VR, Content – AR, Content – MR, Content – 360 degree video, Tech – mobiles & tablets

Investment

£703,403.00

Start

2019-04-01

End

2020-09-30

Actual sector

Education, Arts, entertainment and recreation

Potential sector

Information and communication, Education

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