Cutting-edge of Research
A series of events showcasing UK work at the cutting-edge of research in the creative industries supported by the £39m Audience of the Future Programme.
Audience of the Future Live
AotF Live is a programme of events representing the UK’s world-leading research and development capabilities from the UK government’s two largest investments in the creative industries, the Audience of the Future and Creative Industries Clusters Programmes.
Originally intended to be showcased at SXSW 2020, AotF Live will continue as a virtual programme of events. The original programme was planned to include the first view of 15 early-stage immersive projects in the Immersive Futures Lab.
Future showcases are planned for the latter half of 2020, register for the Audience of the Future newsletter or follow on Twitter, Facebook and Linkedinto get notified about the new dates.
As part of the AofF programme, four projects which, combined, represent the most advanced set of public trials of Virtual, Augmented and Mixed Reality content anywhere in the world. Originally due to premiere across 2020 in a series of event-based launches, these projects have now been reimagined and redeveloped for audiences at home, in the UK and internationally, with a particular focus on families and children.
These projects include the world premiere of Dinosaurs and Robots, a mixed reality experience created for London’s Natural History Museum and Science Museum; a taster of Dream 2020, an immersive dining experience by the Royal Shakespeare Company; an augmented reality experience featuring Aardman Animations’ Wallace & Gromit; and WEAVR, an AI-driven, mixed reality platform that has launched a new version of its experimental platform, creating the world’s first online-only eSports tournaments..
Audience of the Future Live is supported by UK Research & Innovation.
The Covid Diaries
THE COVID DIARIES – PART ONE: Weavr
During the Covid-19 lockdown period in the second quarter of 2020, existing Audience of the Future Challenge award-holders have continued to develop projects, albeit within the limits presented by lockdown. Project teams have had to find new ways to work, adjust their…
THE COVID DIARIES – PART ONE: Fictioneers ‘Wallace & Gromit: The Big Fix Up’
During the Covid-19 lockdown period in the second quarter of 2020, existing Audience of the Future Challenge award-holders have continued to develop projects, albeit within the limits presented by lockdown. Project teams have had to find new ways to work, adjust their…
THE COVID DIARIES – PART ONE: Factory 42 ‘Dinosaurs and Robots’
During the Covid-19 lockdown period in the second quarter of 2020, existing Audience of the Future Challenge award-holders have continued to develop projects, albeit within the limits presented by lockdown. Project teams have had to find new ways to work, adjust their…
Audience of the Future Case Studies
Generic Robotics: in touch with the future
As part of the Industrial Strategy Challenge Fund, the Audience of the Future programme, delivered via Innovate UK (part of UKRI), has enabled the development of a number of innovative and ground-breaking projects across the creative industries. This article is one in…
Framestore: better animation, faster
As part of the Industrial Strategy Challenge Fund, the Audience of the Future programme, delivered via Innovate UK (part of UKRI), has enabled the development of a number of innovative and ground-breaking projects across the creative industries. This article is one in…
Audience of the Future Reports
Report: UK Creative Immersive Landscape 2020
This report provides an overview of the opportunities and the challenges that immersive producers within the creative industries face when they pursue projects from initial conception to launch, with a detailed overview of the market of creative immersive productions in the UK.
Report: Immersive Audience Journey
This research report provides detailed insight into immersive audiences exploring immersive productions in the fields of art, culture, heritage and entertainment and includes a template to create an immersive journey map.
Immersive Feature Lab H2
Brand new immersive research, originally intended to be showcased at SXSW 2020, can be experienced virtually as projects pivot following the recent pandemic. Experience a full-sized sword, live volumetric captured theatre, a cooperative VR ‘shout-em-up’ game, the virtual world of a pancreatic cell and lots more.
Demonstrator Programme
Dinosaurs and Robots
The Science Museum Group and Natural History Museum have led on the creation of Dinosaurs and Robots, an innovative Augmented Reality experience that brings the future of museum experience into homes.
Wallace & Gromit:
The Big Fix Up
Wallace & Gromit: The Big Fix Up, is an all-new epic adventure combining the latest in augmented and mixed reality where users will interact with Wallace and a cast of new characters.
Dream
Inspired by the themes of William Shakespeare’s A Midsummer Night’s Dream, The Royal Shakespeare Company presents Dream 2020, developed with global technology partners, Epic Games and Intel. A bold experiment in interactive storytelling which explores the connection between the physical and digital worlds.
Weavr
WEAVR, an AI-driven, mixed reality platform launches a new version of its experimental platform, creating the world’s first online-only eSports tournaments. A partnership between leading esports, research and creative technology companies.
Newsletter
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