Andrew Chitty


Prof Andrew Chitty


Challenge Director

Speaker Biography

Andrew Chitty is Challenge Director for the two Creative Industries programmes at the heart of the Creative Industries Sector Deal. This £120m investment is supported by the Government’s Industrial Strategy and delivered by UK Research and Innovation.

The £50m Audience of the Future Challenge will deliver a step change in the ability of the UK creative sector to adopt immersive technologies through business led innovation, whilst the £85m Creative Industries Clusters Programme supports nine University/Business R&D partnerships across the UK.

Prof. Chitty’s career began in television before founding Illumina Digital, a multi award-winning digital production company. With Illumina he won 4 BAFTAs, including two for technical innovation. Andrew is Professor of Creative Industries at Loughborough University and a Trustee of TRC Media. He is a board member of Creative Skillset and a founding director of Creative England.

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